Medical and Clinic Marketing
Need More Patients?
How We Can Help Your Clinic
1.
Reduce your monthly marketing expenses
2.
Boost inbound phone calls, leads, and new patient appointments
3.
Enhance your marketing return on investment (ROI) over the long-term
Facing Challenges in Attracting Qualified Patients?
When it comes to getting new patients for your clinic, there’s nothing more powerful than search engine marketing (SEM).
But…You probably already knew that. You’ve probably also invested in SEO or PPC at some point and got mediocre results (despite being promised otherwise).
- Your clinic isn’t showing up prominently in Google search results
- You’ve invested in content and/or paid ads with no real increase in new patients
- The agencies you’ve worked with have overpromised and underdelivered
Most clinics struggle because their strategy focuses on only one or two areas of search. To get meaningful results, we need to TAKEOVER EVERY ASPECT of Search.
We deploy a “Harmonious-Takeover” strategy targeting both paid and organic opportunities, which can effectively drive new leads and high-value patients.
Kevin Dam — CEO at Patient Growth
Ready to Get Rid of These Concerns?
If you’re constantly worried or having sleepless nights over any of the following concerns, you should talk to us:
Surviving Not Thriving
Do you often find yourself grappling with the uncertainty of where your next patient will come from?
Amidst the daily challenges of running a clinic, the added pressure of unpredictable patient inflow can be overwhelming.
It's disheartening to see a significant portion of your hard-earned profits being channeled into advertising campaigns that seem to grow more expensive by the day.
You're not alone in this journey. Many medical professionals share these concerns.
It's time to explore tailored solutions that address these unique challenges faced by clinics like yours.
Chasing Social Trends
Are you cruising without a concrete marketing strategy for your clinic?
If you've been navigating the ever-changing landscape of trends, trying to gain visibility for your practice, there's a beacon of stability ahead.
Search marketing, a cornerstone in the digital world for over 25 years, remains unrivaled by any emerging platform.
Your patients, seeking health solutions, consistently turn to search engines to look for answers and information.
This consistent behaviour, combined with the longevity of search marketing, offers a dependable and effective avenue for medical professionals like you to connect meaningfully with those seeking their expertise.
Ideating New Ads
Feeling exhausted from constantly brainstorming fresh advertising ideas to attract new patients, especially when operating on tight margins and reluctant to offer further discounts?
The silver lining is that with search campaigns, the focus shifts.
Instead of constant novelty, it's about consistently offering top-notch services to those actively seeking them.
Your medical expertise and the treatments you provide have lasting value, making search marketing an enduring and potent tool in connecting with potential patients.
You can start ideating on where to go next for your holiday!
Stiff Competition
Your competitors can be a thing of the past. Leverage the power of search engines to gain strategic advantage over your competitors.
You can do this by covering all facets of search results and significantly enhance your clinic's visibility.
Start with paid search ads to gain immediate traction and visibility. Then invest in search engine optimisation (SEO) to ensure your clinic's website ranks organically for relevant search terms over the long term.
Additionally, prioritise ranking in local maps; when potential patients search for services "near me".
By adopting a HARMONIOUS-TAKEOVER strategy, you can effectively position your clinic at the forefront, making it easier for patients to find and choose your services over competitors.
Budget Constraints
Navigating budget constraints, especially for smaller clinics, can be challenging but an effective search strategy can be a game-changer.
By meticulously tailoring your search approach, we will help your clinic achieve a break-even point within 3 months.
Once this milestone is reached, we will strategically reinvested into a valuable asset: your website.
As we continue to invest in and optimise your website, it becomes a more robust platform, drawing in more patients and establishing your clinic's online authority.
Over time, this investment yields compounding returns, ensuring that every dollar spent today translates into sustained growth and profitability for your clinic in the future.
Not Trusted
Building patient trust is paramount in the medical field.
One effective way to establish and reinforce this trust is by consistently publishing relevant content on your clinic's website so search engines begin to recognise your clinic as an authoritative source.
As you consistently provides answers to health-related queries, it will increasingly appear in search results.
When potential patients repeatedly see your website addressing their concerns, it not only boosts your clinic's visibility but also positions you as a trusted expert in the field.
Over time, this consistent presence and expertise can significantly alleviate patient hesitations, making them more inclined to choose your clinic for their healthcare needs.
Our Comprehensive Approach Includes 5 Core Tactics
Most marketing agencies fail to deliver results because they only focus on a few parts of the search results page. Instead, we remedy the situation from 5 angles to ensure your clinic generates quality patient leads, all day long.
Pay-Per-Click Ads
Fastest way to get calls, messages and appointments. Patients will be lining up for the clinic after a 2-week prep.
Local Ads
Optimise for localised searches, such as "dentist near me". Maps generally appear higher than Organic listings.
Local MAPS
Securing the top ranking in "Google Maps Pack" organically for profitable PPC keywords
SEO Content
Start targeting organic Google results with content tailored to profitable keywords, sourced from effective Ad campaigns.
Authority Expert Takeover
Covering more content topics than your competitors so the Search Engines have no choice but to nominate you as the leading authority.
Our Clients Love Working With Us
Most marketing agencies fail to deliver results because they only focus on a few parts of the search results page. Instead, we remedy the situation from 5 angles to ensure your clinic generates quality patient leads, all day long.
Ready to Boost Your Patient Numbers?
Schedule A Discovery Call
A 30-minute deep dive into your clinic's past marketing efforts, competitors, and goals.
Receive A Growth Roadmap
A detailed plan to enhance your online presence, including investment details and expected results timeline.
Start Getting More Leads
If you agree with our strategies, we'll start building your campaign. Most of our clinic clients begin seeing results within 30 days.
Here's How We'll Attract More Patients for You
Most marketing agencies fail to deliver results because they only focus on a few parts of the search results page. Instead, we remedy the situation from 5 angles to ensure your clinic generates quality patient leads, all day long.
Generate Leads and Break Even Within 90 Days, and Re-Invest
Initially, we launch several paid search campaigns. These campaigns aim to pinpoint the keywords that yield the highest quality patient leads at the most affordable rates. The goal is to break-even and then make a profit within 90 days so you can re-invest in order to grow. We can trace these leads directly to specific keywords, giving us a clear understanding of which strategies to amplify for maximum impact.
Enhance Local Search Visibility
Phase 2 and 3 of our strategy is to appear for Local Business Ads, while concurrently optimise for ultra-localised searches, such as "clinic near me." This involves refining your Google Business Profiles, creating local citations, and establishing your local proximity on your website.
Develop Rich, Relevant Content
Using the most effective keywords from the Ads campaign, we craft valuable content for your clinic's website, kickstarting the organic ranking journey.
Transition Towards Organic Growth
Our strategy evolves as we continuously identify new keywords to target, gradually shifting the focus from paid ads to organic growth. The objective is to create a mechanism that consistently identifies the most impactful keywords. At the same time, we'll demonstrate to the search engines that you're the go to expert authority, and there's no better website to show than your clinic.
Monitor Engagement & Outcomes
Every interaction is meticulously monitored via a comprehensive dashboard. Our team implements call tracking, form tracking, and website engagement metrics, ensuring you have a transparent view of your leads, website traffic, and overall performance.
Our Clients See Increased Patient Appointments from Online Search
Our goal isn’t to charge you for trivial tasks; it’s to assist you in securing significant patient appointments. That’s precisely the outcome our clients experience. Instead of just taking our word for it, we believe the outcomes should do the talking.
1.8x Organic Traffic Growth in 8 months
Ranking #1 nationally for “wisdom tooth extraction”, 1.8x organic traffic increase in only 8 months
Dr KC Chan
1.8x Organic Traffic Growth in 8 months
Ranking #1 nationally for “wisdom tooth extraction”, 1.8x organic traffic increase in only 8 months
Dr KC Chan
5.5x Organic Traffic Growth over 2 years
Solidifying brand presence in local area suburbs, with 5.5x organic traffic growth over 2 years
Dr P. Hoang
5.5x Organic Traffic Growth over 2 years
Solidifying brand presence in local area suburbs, with 5.5x organic traffic growth over 2 years
Dr P. Hoang
4.9x Organic Traffic increase in 4 years
Ranking #1-3 nationally for the term “orthoK” for since 2019, 4.9x Organic traffic increase within 4 years
T. Huynh
4.9x Organic Traffic increase in 4 years
Ranking #1-3 nationally for the term “orthoK” for since 2019, 4.9x Organic traffic increase within 4 years
T. Huynh
8500% traffic increase within 11 months
Skyrocketed rankings and traffic to beat previous employer, taking the number 1 position for 7 main terms and top 3 for 36 others
Dr M. Chia
8500% traffic increase within 11 months
Skyrocketed rankings and traffic to beat previous employer, taking the number 1 position for 7 main terms and top 3 for 36 others
Dr M. Chia
Our Process Suits Every Medical Practice
Our patient acquisition strategy is effective for all medical clinics, regardless of your location or specialisation. Time after time, it has consistently helped clinics attract new patients and fill their appointment time-slots.
General & Cosmetic Dentists
Skin & Aesthetic Clinics
Surgeons & Specialists
IVF & Womens Clinics
Plastic Surgeons
Oncology Clinics
Why Work With Us
As dedicated medical professionals, we understand your primary concern – acquiring and helping genuine new patients. Not just online visibility, not mere website visits, not just inquiries… GENUINE patients. Every strategy we implement is centered on optimising your campaigns to bring in real patients, ensuring you don’t waste time with non-committal inquiries.
Commitment to Excellence
We strive for perfection in every campaign and we thrive by winning together with our clients.
Completely White Glove Service
You're busy, so we handle everything for you. We keep you integrated and briefed, but we happily handle the heavy lifting.
Always Readily Available
We are always on stand by for our clients. Our consultants hold regular status calls to review progress and review results.
NOT CONVINCED?
Let Us Show You What You’re Missing!
We can show you exactly what your website’s revenue potential is.
Our analysts will create a report that uses industry standard forecasts for how much traffic and leads you’re missing out on.
Many medical marketing agencies miss the mark. While they focus on “traffic,” we prioritise generating new patients.
We understand the intricacies of medical clinics and know that you value new patients over mere leads.
I’ve worked with clinics for half a decade now, I know what you care about. Not rankings, not traffic, not coloured charts, and not even booked appointments.
You want new paying patients. Our entire process is designed with that goal in mind, ensuring effectiveness in our approach.
We’re not here to waste your time nor bill you for ‘busy work’. Everything we do is optimised to land you a new patient.
Kevin Dam, PatientGrowth.co